| To get on the fast track to success one needs to: | | | | directories. Choose to submit to major ones as well as |
| * Create a website that is dynamic and distinctive. The | | | | minor ones, even a few relevant niche sites will boost |
| website name should match the domain name. Bad or | | | | your popularity and traffic. |
| broken links must not exist. JavaScript errors must be | | | | * Link your site to others. Search engines give higher |
| eliminated. The company's profile should be clear, | | | | positions to sites linked from others. Link the website to |
| concise, and complete. Secure ordering must be in | | | | major sites as well as minor ones. Contact high traffic |
| place if required. And, visible links to the | | | | sites and request a mention or link. This will boost your |
| company’s business plan, | | | | engine placement and direct traffic from the pages |
| privacy policy, return policy, and guarantee should be | | | | that are linked. |
| present. | | | | * Optimize the PageRank of your website by choosing |
| * Employ a design with user in mind. Never use heavy | | | | inbound external links with care. Link up to relevant |
| images, 10-12Kb per image will ensure that pages are | | | | sites and not at random, quality is the criteria to |
| not slow. Use graphics that enhance content. Avoid | | | | consider not PageRank. List the website in an open |
| images that change color or blink. Use standard layouts | | | | directory and Yahoo as this will provide an artificial |
| that are reader friendly, the page should breathe and | | | | enhancement of PageRank. Never place external links |
| font size must be comfortable. Use a few fonts: serif | | | | on pages that are in turn linked to other sites. External |
| for headlines and sans serif for text. Limit the number | | | | links should be offered on pages with low PageRank |
| of advertisements, banners, and links on a page. Be | | | | containing many links to pages on your site. Construct |
| sure to test your website using multiple browsers. | | | | your navigational structure such that important pages |
| * Select a directory with vision. Read all the submission | | | | are linked to many other internal pages that do not |
| requirements and guidelines more than once. Choose a | | | | require a high rank. These extra links will add rank to |
| category with thought and planning (browse the | | | | the major pages. |
| directory, look for listings of competitors, and related | | | | * Create a site map and link every page to it. These |
| sites). Review your website from an | | | | invite spiders sent out by search engines which then |
| editor’s point of view. Ensure | | | | index every page on the site. Adopt an easy-to-use |
| that the title and summary are appropriate and | | | | navigational structure. Check for errors regularly. |
| relevant to the content of the web site. List the | | | | Include a site search tool. Be search engine friendly |
| strengths of your site realistically; be sure to add value | | | | and avoid frames, flash, or code that will trip up a |
| to your site, | | | | spider or engine.It is not submitting to a directory that |
| *Increase traffic by submitting the site to web | | | | ensures success but taking care of the nitty gritty. |