| Read this article to learn how you can position yourself | | | | books in audio format. In fact, you can do a search on |
| as an expert in your field in 3 easy steps. | | | | iTunes and YouTube and probably find dozens of free |
| How would you like to have prospective clients call | | | | podcasts or videos on your topic. And of course, a |
| YOU? How would you like to stop chasing business | | | | Google search will bring up all the resources you need. |
| and sit back and let the phone ring? Most of us would | | | | The second thing you need to do is give your |
| love that luxury. And after years in a particular | | | | expertise away for free. Yes, you read that right. Give |
| business, many of us get to that point. But it's a | | | | it away for free. Make yourself useful. Get out there |
| struggle and many others never quite get there. The | | | | and demonstrate your expertise. Show the world your |
| trick is to become a recognized expert in your field, to | | | | knowledge. And the internet plays a major role in that |
| establish a name for yourself that is associated with | | | | as well. No longer do you need to publish a book to |
| expertise in your business. The trick is to become so | | | | demonstrate your expertise. Now, you can publish |
| well known in your field that prospective clients seek | | | | articles like this one or start a podcast series. You can |
| you out and never even compare you with your | | | | contribute to blogs or forums or you can start a blog |
| competition. | | | | of your own. All of these tactics will position you as an |
| You already know the recognized experts in your field. | | | | expert in your field. All of these things will increase your |
| You know who they are. And in many cases, their | | | | credibility and your exposure. |
| achievements appear out of reach. Their business | | | | Now, the idea of publishing a book is another great |
| reality is so different than our own that it seems | | | | option. And that's a lot easier than it once was as well. |
| almost out of reach. Well, that is not case. Although | | | | No longer do you have to submit a proposal to the |
| these recognized experts seem to have a certain | | | | industry heavies like Penguin and Random House and |
| degree of star power, they are human beings just like | | | | pray you get accepted when thousands of others get |
| you and me and they got to their level of recognition | | | | denied. No. Now, you can find a smaller independent |
| by following a strategy, by doing certain things | | | | publisher or self-publish your own book. And regardless |
| deliberately to achieve the desired results. | | | | how you get it out there, you will make the transition |
| So the question really is: what did they do? What | | | | from a regular runt to an author. And from that day |
| were the steps along the way and exactly what did | | | | forward, people will treat you differently. They will treat |
| they do to achieve the exposure they now enjoy. | | | | you like an expert. |
| Believe me; it's not an easy path. Yes, in some cases, | | | | The last thing you need to do is leverage the early |
| people almost stumble into their own success. Those | | | | exposure you get to widen your audience. After |
| stories exist and we've all heard them. But there are | | | | you've contributed to blogs and forums, after you've |
| many more than take the hard road and literally | | | | found an audience by podcasting, after you've sold 100 |
| muscle their way onto the stage. This article will look at | | | | copies of your new book, you need to immediately put |
| the conceptual foundation of that process. | | | | those victories into your bio and use them to position |
| The first thing you'll need to become a recognized | | | | yourself for larger and larger venues. Done properly, |
| expert in your field is expertise. There's no way to | | | | the process can snowball and lead you on a steep |
| fake this. And as an author myself, I'm certainly not | | | | climb to success. |
| encouraging any sort of deceptive run into stardom. If | | | | The recognized experts in your field aren't that |
| you have ambitions to become a recognized expert in | | | | different than you and I. They're just a few steps in |
| your field, you absolutely must become an expert first. | | | | front of us. And just because their reality looks so |
| And with the internet close at hand, doing so is easier | | | | different than yours, don't think the same reality isn't |
| than ever. | | | | equally available to you. It is. You just have to map out |
| There's no question that the best value for your | | | | a strategy and follow through with it. You have to |
| money in terms of acquiring expertise is in published | | | | develop expertise and then give it away for free. And |
| books. Do a search on Amazon and you'll quickly find | | | | then you have to leverage the early exposure to |
| more knowledge than you can handle. And for those | | | | widen the audience. Good luck! |
| of you who don't like to read, you can often buy the | | | | |