| Read this article to learn how you can
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| | you can often buy the books in audio
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| position yourself as an expert in your
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| | format. In fact, you can do a search on
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| field in 3 easy steps.
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| | iTunes and YouTube and probably find
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| How would you like to have prospective
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| | dozens of free podcasts or videos on your
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| clients call YOU? How would you like to
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| | topic. And of course, a Google search
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| stop chasing business and sit back and
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| | will bring up all the resources you need.
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| let the phone ring? Most of us would
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| | The second thing you need to do is give
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| love that luxury. And after years in a
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| | your expertise away for free. Yes, you
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| particular business, many of us get to
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| | read that right. Give it away for free.
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| that point. But it's a struggle and many
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| | Make yourself useful. Get out there and
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| others never quite get there. The trick
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| | demonstrate your expertise. Show the
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| is to become a recognized expert in your
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| | world your knowledge. And the internet
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| field, to establish a name for yourself
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| | plays a major role in that as well. No
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| that is associated with expertise in your
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| | longer do you need to publish a book to
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| business. The trick is to become so well
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| | demonstrate your expertise. Now, you can
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| known in your field that prospective
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| | publish articles like this one or start a
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| clients seek you out and never even
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| | podcast series. You can contribute to
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| compare you with your competition.
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| | blogs or forums or you can start a blog
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| You already know the recognized experts
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| | of your own. All of these tactics will
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| in your field. You know who they are.
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| | position you as an expert in your field.
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| And in many cases, their achievements
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| | All of these things will increase your
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| appear out of reach. Their business
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| | credibility and your exposure.
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| reality is so different than our own that
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| | Now, the idea of publishing a book is
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| it seems almost out of reach. Well, that
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| | another great option. And that's a lot
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| is not case. Although these recognized
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| | easier than it once was as well. No
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| experts seem to have a certain degree of
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| | longer do you have to submit a proposal
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| star power, they are human beings just
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| | to the industry heavies like Penguin and
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| like you and me and they got to their
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| | Random House and pray you get accepted
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| level of recognition by following a
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| | when thousands of others get denied. No.
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| strategy, by doing certain things
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| | Now, you can find a smaller independent
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| deliberately to achieve the desired
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| | publisher or self-publish your own book.
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| results.
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| | And regardless how you get it out there,
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| So the question really is: what did they
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| | you will make the transition from a
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| do? What were the steps along the way
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| | regular runt to an author. And from that
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| and exactly what did they do to achieve
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| | day forward, people will treat you
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| the exposure they now enjoy. Believe me;
| |
| | differently. They will treat you like an
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| it's not an easy path. Yes, in some
| |
| | expert.
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| cases, people almost stumble into their
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| | The last thing you need to do is leverage
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| own success. Those stories exist and
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| | the early exposure you get to widen your
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| we've all heard them. But there are many
| |
| | audience. After you've contributed to
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| more than take the hard road and
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| | blogs and forums, after you've found an
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| literally muscle their way onto the
| |
| | audience by podcasting, after you've sold
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| stage. This article will look at the
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| | 100 copies of your new book, you need to
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| conceptual foundation of that process.
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| | immediately put those victories into your
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| The first thing you'll need to become a
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| | bio and use them to position yourself for
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| recognized expert in your field is
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| | larger and larger venues. Done properly,
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| expertise. There's no way to fake this.
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| | the process can snowball and lead you on
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| And as an author myself, I'm certainly
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| | a steep climb to success.
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| not encouraging any sort of deceptive run
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| | The recognized experts in your field
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| into stardom. If you have ambitions to
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| | aren't that different than you and I.
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| become a recognized expert in your field,
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| | They're just a few steps in front of us.
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| you absolutely must become an expert
| |
| | And just because their reality looks so
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| first. And with the internet close at
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| | different than yours, don't think the
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| hand, doing so is easier than ever.
| |
| | same reality isn't equally available to
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| There's no question that the best value
| |
| | you. It is. You just have to map out a
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| for your money in terms of acquiring
| |
| | strategy and follow through with it. You
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| expertise is in published books. Do a
| |
| | have to develop expertise and then give
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| search on Amazon and you'll quickly find
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| | it away for free. And then you have to
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| more knowledge than you can handle. And
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| | leverage the early exposure to widen the
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| for those of you who don't like to read,
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| | audience. Good luck!
|
