| Read this article to learn how you can | | | | don't like to read, you can often buy the |
| position yourself as an expert in your field | | | | books in audio format. In fact, you can do a |
| in 3 easy steps. | | | | search on iTunes and YouTube and probably |
| | | | find dozens of free podcasts or videos on |
| How would you like to have prospective | | | | your topic. And of course, a Google search |
| clients call YOU? How would you like to stop | | | | will bring up all the resources you need. |
| chasing business and sit back and let the | | | | |
| phone ring? Most of us would love that | | | | The second thing you need to do is give your |
| luxury. And after years in a particular | | | | expertise away for free. Yes, you read that |
| business, many of us get to that point. But | | | | right. Give it away for free. Make yourself |
| it's a struggle and many others never quite | | | | useful. Get out there and demonstrate your |
| get there. The trick is to become a | | | | expertise. Show the world your knowledge. |
| recognized expert in your field, to establish | | | | And the internet plays a major role in that |
| a name for yourself that is associated with | | | | as well. No longer do you need to publish a |
| expertise in your business. The trick is to | | | | book to demonstrate your expertise. Now, you |
| become so well known in your field that | | | | can publish articles like this one or start a |
| prospective clients seek you out and never | | | | podcast series. You can contribute to blogs |
| even compare you with your competition. | | | | or forums or you can start a blog of your |
| | | | own. All of these tactics will position you |
| You already know the recognized experts in | | | | as an expert in your field. All of these |
| your field. You know who they are. And in | | | | things will increase your credibility and |
| many cases, their achievements appear out of | | | | your exposure. |
| reach. Their business reality is so | | | | |
| different than our own that it seems almost | | | | Now, the idea of publishing a book is another |
| out of reach. Well, that is not case. | | | | great option. And that's a lot easier than |
| Although these recognized experts seem to | | | | it once was as well. No longer do you have |
| have a certain degree of star power, they are | | | | to submit a proposal to the industry heavies |
| human beings just like you and me and they | | | | like Penguin and Random House and pray you |
| got to their level of recognition by | | | | get accepted when thousands of others get |
| following a strategy, by doing certain things | | | | denied. No. Now, you can find a smaller |
| deliberately to achieve the desired results. | | | | independent publisher or self-publish your |
| | | | own book. And regardless how you get it out |
| So the question really is: what did they do? | | | | there, you will make the transition from a |
| What were the steps along the way and exactly | | | | regular runt to an author. And from that day |
| what did they do to achieve the exposure they | | | | forward, people will treat you differently. |
| now enjoy. Believe me; it's not an easy | | | | They will treat you like an expert. |
| path. Yes, in some cases, people almost | | | | |
| stumble into their own success. Those | | | | The last thing you need to do is leverage the |
| stories exist and we've all heard them. But | | | | early exposure you get to widen your |
| there are many more than take the hard road | | | | audience. After you've contributed to blogs |
| and literally muscle their way onto the | | | | and forums, after you've found an audience by |
| stage. This article will look at the | | | | podcasting, after you've sold 100 copies of |
| conceptual foundation of that process. | | | | your new book, you need to immediately put |
| | | | those victories into your bio and use them to |
| The first thing you'll need to become a | | | | position yourself for larger and larger |
| recognized expert in your field is expertise. | | | | venues. Done properly, the process can |
| There's no way to fake this. And as an | | | | snowball and lead you on a steep climb to |
| author myself, I'm certainly not encouraging | | | | success. |
| any sort of deceptive run into stardom. If | | | | |
| you have ambitions to become a recognized | | | | The recognized experts in your field aren't |
| expert in your field, you absolutely must | | | | that different than you and I. They're just |
| become an expert first. And with the | | | | a few steps in front of us. And just because |
| internet close at hand, doing so is easier | | | | their reality looks so different than yours, |
| than ever. | | | | don't think the same reality isn't equally |
| | | | available to you. It is. You just have to |
| There's no question that the best value for | | | | map out a strategy and follow through with |
| your money in terms of acquiring expertise is | | | | it. You have to develop expertise and then |
| in published books. Do a search on Amazon | | | | give it away for free. And then you have to |
| and you'll quickly find more knowledge than | | | | leverage the early exposure to widen the |
| you can handle. And for those of you who | | | | audience. Good luck! |