| I was winding my way up the levels of a very | | | | of information. |
| crowded parking garage the other day. The line of | | | | Here's an example: My son is now in high school so |
| cars desperately seeking a spot ahead of me kept | | | | we've started to think about getting into college. By |
| turning to the right. | | | | digging around abit with the free search tool over at |
| So, of course, it occurred to me that perhaps there | | | | Overture (this is no longer available - here's another |
| would be less competition for a space if I went via | | | | free one, and better: Keyword Discovery), I found that |
| "the road less traveled by", to the left. And indeed, | | | | the seach term "homework helper" (without the |
| there was. | | | | quotes) was getting over 8,000 searches a month, |
| Unless you are an Internet Newbie, you've probably | | | | which meant probably three times that on Google. |
| learned by now that making money on the web isn't | | | | What's more, there were only 88,000 listings for the |
| easy ... certainly not as easy as many sales pitches | | | | term on Google ... a far cry from the usual million+ |
| would have you believe. | | | | results for the typical Internet Marketing term. |
| Yet, this doesn't seem to deter the millions trying to | | | | With more digging, many more opportunities in this |
| compete in perhaps the most crowded web market | | | | niche were uncovered. The result? A new, profitable |
| of them all, namely, Internet Marketing. | | | | "non-marketing" web site was born. |
| This is not to suggest that great success is not | | | | This site, in just over two months, is now getting nearly |
| possible in Internet Marketing. To the contrary, I can | | | | as much traffic as my main site, over a year old, and |
| rattle off a number of names that were virtually | | | | looks to go roaring past it this month. |
| unheard of a year ago who have done tremendously | | | | This opportunity potential is virtually everywhere. It's |
| well. | | | | just a matter of doing a little research. |
| They did so with innovative tools or insights that | | | | Here's a couple more quick examples: |
| contributed something new and valuable to this | | | | Want to get into the "sun glass" business ... or set up |
| marketplace. They also possessed outstanding | | | | an Affiliate site for this niche? "Polarized sun glasses" |
| copywriting and marketing skills that turned their | | | | gets 3481 Overture searches, but only 23,400 Google |
| innovations into sales. And in every case, they worked | | | | listings. Again, opportunity. |
| their tails off. | | | | Interested in paintball? "Paintball supply" gets 14,010 |
| But compared to the huge numbers of people trying, | | | | Overture searches, but has only 45,400 Google listings. |
| real success in this field is something truly special, | | | | Can the opportunity knock much louder? |
| rather than the norm. | | | | I found both of these in about 7 minutes by jumping |
| The fact remains, however, that money making | | | | back and forth between Overture and Google. What |
| opportunities still abound on the Internet. There are | | | | are you interested in? Ready for a little digging? |
| "green pastures" all around us and I believe smart | | | | I'm not suggesting that people abandon their Internet |
| marketers will use the skills they've learned in our very | | | | Marketing dreams by any means. There are certainly |
| crowded marketplace to their great advantage | | | | great achievements ahead. But why not, at the same |
| elsewhere as well. | | | | time, "take the road less traveled by" and use your |
| Where do you look for them? Well, I've found that | | | | web marketing expertise in less crowded niches |
| digging around the search engines provides a wealth | | | | steeped in opportunity? |