| So you established a web site, and you drive nice | | | | visited your site day after day, he will still be counted |
| traffic and you even make some sales. How would | | | | as one unique visitor. |
| you increase your revenue if you d not analyze who is | | | | Hits are simply the number of pages that got hits. |
| visiting your site and who is buying? | | | | Analyzing hits will help you understand which pages |
| Analyzing site traffic is a key component in every | | | | considered more relevant to your visitors and by that |
| successful online business and a key skill every site | | | | conclude on how effective and informative your site is. |
| owner must acquire. | | | | There is no "better" parameter to work on. Both |
| The information on the traffic comes from two main | | | | visitors and hits are important to analyze and consider |
| sources: Google analytics (if you installed it) and your | | | | when drawing conclusions so usually you need to start |
| server logs (or other tools like cPanel). You should get | | | | form analyzing the visitors and then analyze hits. One |
| familiarized with any of them, know what each | | | | of the important things you need to notice is the hits to |
| parameter means and how to interpret them. You also | | | | visitors' ratio. Many hits and low visitors means that |
| need to know that you will have some contradicting | | | | your site is very interesting to the people that come in. |
| results between them so you will need to balance the | | | | each one of them visit few pages and reads your |
| contradictions or find good explanations. All of that will | | | | content. The other way means that each visitor looked |
| enable you to draw good conclusions that will help you | | | | at one page (to the extreme) and left. It might also |
| with making wise action items for yourself to promote | | | | imply that this visitor found exactly what he was |
| the site to the next level. | | | | looking for but to determine which conclusion the right |
| Many people confuse between hits and visitors and | | | | one you will need to add the conversion rate |
| even think they are the same. They are not. Visitor is | | | | parameter. |
| someone that actually visited your site (from reference | | | | The conversion rate parameter helps you to |
| sites, direct traffic or from search engines). The | | | | determine how good the sales work your site is doing. |
| number of pages this visitor looked at, the number of | | | | This is only the tip of the iceberg in terms of analyzing |
| code files he initiated makes no difference and he will | | | | the results of the site traffic. Control this and you can |
| still be counted as one visitor. On that note you should | | | | make educated decisions on what to change, where |
| also distinguish between unique visitors and non unique. | | | | to invest and how to turn your site to be a much |
| It is usually identified by the IP of the visitor computer. | | | | better one. |
| Unique visits mean that even if the same person | | | | |